Look better, feel better

Founded in 1978 by Rex Mohan, Forever Living Products quickly grew from one man's dream to the dream of millions. FOREVER manufactures and sells hundreds of health and beauty products all over the world, and much more than that - it is a family.

שדה אלוורה - FOREVER

We are the aloe company

FOREVER Global is the largest grower, producer and marketer of aloe vera and aloe vera products in the entire world. We have several patents that protect our unique aloe stabilization process, thanks to which we have developed an expertise in aloe treatment that is second to none in the world. Our aloe products were the first to receive the seal from the International Scientific Council for Aloe Science IASC – a certificate that gives professional validity to the content and purity. These are just some of the reasons why we are called the Aloe Vera Company! Read more here

Powerful ingredients

We have dedicated ourselves to searching for nature’s best sources of health and beauty and sharing them with the world. At FOREVER we combine pure aloe vera with natural and scientifically advanced ingredients selected to complement and strengthen the benefits of aloe vera. Aloe Vera’s versatility means that the plant can be combined with different ingredients and used in many ways to help you and your family look and feel better.

Warranty for quality

We are so confident that everyone will love our products that we offer our customers a 30 day money back guarantee if they are not completely satisfied. We are very proud that our products have helped millions of people in more than 165 countries around the world. We hope you will be next in line to experience the amazing effects of aloe vera and our other wonderful products.

The essence of FOREVER

FOREVER was established according to Rex Mohan's vision to create a business that combines health, quality of life and financial freedom.

Over 45 years of growth

In 1978, Rex launched a variety of high quality products in the United States that were a great success, and since then the FOREVER company continues to grow and grow just as it has since its founding.

Following the aloe vera

From aiding digestion and protecting against infections to soothing and softening the skin, pure aloe vera gel is at the heart of everything we do at FOREVER.

Independent marketers

Our products are marketed only by independent business owners who take part in FOREVER's marketing and distribution system.

The FOREVER family in Israel

Our customers and business owners at FOREVER span more than 165 countries, but we all have one thing in common: the love of helping others look better, feel better and explore new business opportunities. In Israel, FOREVER has been growing for more than 28 years and has a solid, stable and profitable reputation that attracts many partners who wish to improve their health, quality of life and daily well-being while generating income.

our way

“True success is not necessarily acquired only through competition, but also through concern for the success of others” – Rex Mohan

Above all, FOREVER is a community. This feeling of belonging, brotherhood and community is central to our business. Thanks to mutual support and thanks to building a community of people who have a passion to improve their lives and those around them, we are all stronger.

With you every step of the way

FOREVER is built to provide you with the support you need every step of the way. Our method allows us to give personal attention and professional support to our clients and business owners at FOREVER. When you join the company, if you have questions about your business and also if you need someone to encourage you and celebrate your success – we take this position seriously. The office staff and community of business owners at FOREVER are passionate about doing whatever it takes to help you.


We don’t just make aloe vera products – we create inspiration and opportunity. We open the door to people who want to build something meaningful on their own terms and in their own time. At FOREVER, you are in your own business but not alone: ​​we provide you with the business support you need every step of the way, offer the best rewards program in the industry and develop the best products available on the market today. The basics of our marketing plan have remained almost the same for more than four decades, because when something works, it just works.

to be in good company

vertical integration

We are the largest growers, manufacturers and distributors of aloe vera.

A global company

We operate in over 165 countries.

Adapted to all sectors

Forever Israel is proud to be all-Israeli.

working together

We actively work with charities working to end world hunger and poverty.

Our products are adapted for everyone

All the company’s products have been approved by the Ministry of Health. FOREVER Israel does not import unlicensed products into Israel.

Friendly for vegetarians and vegans

We are proud to offer vegan and vegetarian drinks and supplements.

Gluten free

We are proud to offer gluten free drinks and supplements.


Click on the icon to view our kosher certificates


We are proud to offer a variety of "Halal" certified products

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